How ProcessJobs Fills Hard-to-Find Manufacturing Roles Under €250 Cost-Per-Intake
ProcessJobs is a Dutch recruitment agency specialising in manufacturing sector roles: process operators, production workers, heavy technicians. They needed to reach passive candidates at scale without sacrificing applicant quality.
- ProcessJobsClient
- The NetherlandsLocation
- ManufacturingSegment
Introduction
In a tough hiring market, job boards alone aren't enough, especially when great candidates aren't actively searching. ProcessJobs, a recruitment marketing agency for the manufacturing sector, faced this exact challenge while filling roles like process operators and heavy technicians.
Challenges
- Hard-to-fill vacancies in the manufacturing sector, especially for specialized roles like process operators and heavy technicians
- Over-reliance on traditional job boards, which limited job ad reach
- Difficulty reaching passive candidates who were qualified but not actively searching for jobs
- A lot of time spent manually setting up campaigns, including designing images manually, writing job copy, and uploading ads one by one
Objective: Laser-Focusing on Candidate Quality
To be honest, before Wonderkind, we haven't worked with XML and we were a bit unsure about the quality of applicants we would get in. We didn't expect it to be so good.
Francis Mekhail, TA and Marketing Coordinator at ProcessJobs
Wonderkind's Approach
- Dynamic Ads. Leveraging Dynamic Ads allowed ProcessJobs to tailor visuals and messaging by job category, for example food or chemical operators, reaching the right audience with the right creative at scale.
- Cost-effective performance. Wonderkind kept the Cost Per Intake under ProcessJobs' target of €250, while improving lead quality and tracking performance with clear KPIs.
- Time savings. The automation and ease of use saved at least two full workdays per week.
- Overlay Ads. With branded, professional visuals generated directly on the platform, there was no need for external tools.
Conclusion
ProcessJobs proves that the key to modern recruitment isn't just about reaching more people, it's about reaching the right people, in the right place, with the right message. With Wonderkind, ProcessJobs turned a manual, time-consuming process into a scalable, high-performing system.
