How PreZero Expanded Their Candidate Pool with High-Traffic Social Campaigns
PreZero is a global waste and recycling leader operating across Europe and North America. With 10,000+ employees and vacancies spanning 10+ countries, they needed to reach passive logistics talent at scale, people who weren't browsing job boards.
- PreZeroClient
- NetherlandsLocation
- LogisticsSegment
Introduction
PreZero is on a bold mission to reduce waste and shape a more sustainable planet. But visionary goals demand visionary teams. To drive innovation and operational success across its European operations, PreZero needs more than just talent, it needs the right talent: individuals who are passionate, skilled, and aligned with its environmental values.
Challenges
- Candidate pipeline shortage: the logistics sector faces a critical talent shortage. An aging workforce, coupled with a lack of younger candidates entering the field, has created a shrinking pipeline.
- Reaching next-gen talent: traditional job boards often fail to reach these candidates, many of whom are passive job seekers scrolling through social media rather than actively browsing job boards.
- Time-intensive job distribution: with over 10,000 employees and job openings across more than 10 countries, manually localizing and distributing job ads was a time-consuming burden.
Wonderkind's Solution: Precision at Scale
To meet these challenges, Wonderkind launched Single Job Ad Campaigns for PreZero, designed to maximize reach, efficiency, and conversion.
- Streamlined job ad creation and localization. Wonderkind's platform enabled automated ad creation in the local language, reducing manual workload while ensuring culturally relevant messaging tailored to each role.
- Reaching passive and hard-to-find candidates. Local truck drivers that are typically hard to engage were reached through targeted social media campaigns.
- Attracting purpose-driven, next-gen talent. By highlighting PreZero's environmental mission and the meaningful impact of logistics roles, Wonderkind's campaigns reframed perceptions.
- Saving time, gaining efficiency. With automation at the core, PreZero's team dramatically reduced time spent on ad management.
Conclusion
PreZero's vision for a cleaner, greener future depends on the people behind the mission. By partnering with Wonderkind, PreZero transformed its recruitment approach, building a scalable, data-driven system that delivers real results.
