How De Selectie Doubled Leads and Advanced 50% to Interview with Lead Forms
De Selectie is a Dutch RPO specialist known for its Recruitment Academy and creative hiring approaches. They came to Wonderkind needing more leads, and better ones.
- De SelectieClient
- NetherlandsLocation
- Recruitment MarketingSegment
Introduction
One of the main pain points every recruitment agency experiences is putting a lot of effort into advertising and not getting enough leads. Yet the problem does not stop here. Imagine: you finally get some candidates, and you happily start looking into their applications, only to find out that the leads you have attracted are far away from your ideal top candidate profile. De Selectie turned to Wonderkind with this common problem.
Wonderkind's Strategic Approach
With De Selectie's goals in mind, it was clear that Lead Form ads were the solution. Next-gen top talent is especially sensitive to applications that take a lot of effort to fill in, such as when they need to go to an external website from social media or put in a lot of their details.
The numbers tell us that as much as 60% of candidates are more likely to drop off if the application takes longer than 10 minutes. An ideal process is less than 5 minutes and potential hirees need to fill out as few fields as possible.
- Seamless, one-click applications. Lead forms pre-fill candidate information, resulting in a one-click application process with no external websites involved.
- Automated candidate data flow. When a candidate submits an application via Lead Forms, their details are seamlessly integrated into the recruitment agency's system.
- Passive candidate engagement. Lead Forms are especially effective for pulling in passive candidate seekers who may not be actively looking for a job on traditional job boards.
Measurable Success
- Increased applicant inflow. The volume of applications increased by as much as 50%.
- Cost-effective lead generation. The Cost Per Lead was reduced significantly to €20, with as much as 33% being qualified leads, surpassing the industry benchmark.
- Quality hirees. The quality of the potential hirees was high, with half of the leads being invited to interview.
Wonderkind's technology was a game-changer for our hiring, doubling our leads and advancing 50% to the interview stage. This has truly elevated our ability to connect with high-quality candidates quickly and effectively.
Michiel Martens, founder of De Selectie
