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You know the feeling: you’re trying to attract inbound talent, but you can’t for the life of you figure out which tools to use. There are many, in many different flavours, for many different use cases.
Do not despair, however. We’re bringing you a list of the 25 very best recruitment marketing tools we could find. A quick teardown of each will help you make a better decision as to which software to use.
Quick recap: the importance of recruitment marketing software
Recruitment marketing is how companies "advertise" their jobs and company culture to make you want to work there. Just like brands try to get you to purchase their stuff, companies are trying to get you to "buy into" the idea of working with them.
This type of marketing for recruitment is central to the idea of talent attraction, too, as it lets you find and target passive candidates alongside the people actively looking for employment. In a way, it’s much more talent-centric to attract the right talent this way, than it is to actively go and hunt for, i.e. “acquire” new employees.
Convinced you want to get started with recruitment marketing? Good. Now the fun stuff starts. Because you’ll need to find the right software to support your endeavours. Here are some features you might look out for when picking the right recruitment marketing tool.
Who needs to use recruitment marketing software?
As far as the job roles of professionals that need to be using recruitment marketing software, we can be pretty straightforward. Those job roles would be:
Talent attraction specialists
Talent acquisition managers
Recruitment marketing strategists
Employer branding specialists
Marketing departments (at staffing firms)
Small business owners
Employees (for internal jobs and referrals)
Common features in recruitment marketing platforms
Recruitment marketing software is designed to help organisations attract and engage potential candidates more effectively. When considering such software, the following features are particularly important:
P.s. this feature list is a little long. If you want to check out those 21 tools immediately, scroll down or use the table of contents for better navigation.
Employer branding tools
These allow companies to create and promote a compelling employer brand through customisable career sites, landing pages, and branded communication.
Enables automatic posting of job listings to multiple job boards, social media platforms, and other channels to maximise visibility. A talent attraction tool like Wonderkind is especially useful for automated job distribution.
Social media integration
This allows recruiters to share job openings and other content directly to social media channels, and track engagement metrics.
Candidate Relationship Management (CRM)
CRM functionality in building and maintaining relationships with potential candidates, even before they apply. This includes tools for segmented email campaigns, automated responses, and talent pool creation.
Analytics and reporting
Marketers love reporting on performance, and recruitment marketers are no exceptions. Good analytics and reporting features provide insights into the effectiveness of recruitment marketing campaigns, source of hire, candidate engagement, and other key metrics.
You want to ensure that job listings are easily discoverable on search engines, increasing organic traffic to job postings.
Given the increasing number of job seekers using mobile devices, it's essential for the software to offer a mobile-friendly application process.
Best-in-class recruitment marketing software tools facilitate the creation and management of employee referral programs, which can be a valuable source of quality candidates.
Chatbots / AI assistance
Modern platforms often include chatbots to engage with candidates in real-time, answer queries, and guide them through the application process.
We personally love conversational interfaces instead of the lengthy tedious forms candidates need to fill out. Especially with the technology currently available on the market, it’s a much better way to capture candidate details on any device and in line with how candidates are communicating today.
Recruitment marketing software should properly integrate with other HR systems, such as Applicant Tracking Systems (ATS), HRIS, and onboarding tools.
Content creation and management
Tools for creating, storing, and managing content like videos, articles, and testimonials that showcase company culture and values are an amazing addition to your recruitment marketing efforts.
Some tools even help in organising, promoting, and tracking recruitment events like job fairs, campus recruitments, and webinars.
Just like in e-commerce, where you might see ads for products you've looked at, retargeting tools allow companies to re-engage candidates who've shown interest in the past.
Diversity and inclusion tools
Features that help organisations ensure their recruitment marketing appeals to a diverse audience and promotes an inclusive workplace are also a great addition.
ATS vs recruitment marketing software: the key differences
Both Applicant Tracking Systems (ATS) and recruitment marketing software play crucial roles in the recruitment process, but they serve very different primary functions. Below are the key differences between the two.
P.s. again, this comparison is quite long. Feel free to skip to the actual list of tools if this doesn’t interest you. TL;DR an ATS and recruitment marketing software isn’t the same thing.
ATS: An ATS is primarily designed to manage and track applicants throughout the hiring process. It helps recruiters and hiring managers organise candidate information, track their progress through the interview stages, and manage job postings.
Recruitment marketing software: Like we already explained, this software focuses on attracting and engaging potential candidates before they apply. It's about building an employer brand, nurturing relationships with potential candidates, and promoting job opportunities in creative ways.
ATS: Core functionalities include resume parsing, candidate profile storage, interview scheduling, job posting management, and communication tracking with candidates.
Recruitment marketing software: Features often include the ones we listed above, like employer branding tools, social media integration, candidate relationship management (CRM), analytics and reporting, content creation tools, and event management.
Stage of the recruitment funnel
ATS: Comes into play after a candidate applies for a job, helping to manage the candidate's journey through the selection process.
Recruitment marketing software: Operates before a candidate applies, focusing on attracting passive candidates and encouraging them to enter the application process.
ATS: Primarily engages with active candidates – those who have already applied for a position.
Recruitment marketing software: Engages both passive (those not actively looking for a job but might be interested if approached with the right opportunity) and active candidates.
ATS: Many modern ATS solutions now integrate with recruitment marketing tools to provide a seamless transition from candidate attraction to application and management.
Recruitment marketing software: While it can operate independently, the best results are often seen when it's integrated with an ATS, ensuring that the pre-application engagement flows smoothly into the application process.
User Experience (UX)
ATS: Focuses on the user experience of recruiters and hiring managers, ensuring they can efficiently manage the hiring process.
Recruitment marketing software: Prioritises the candidate's experience, ensuring they have positive interactions with the employer brand and are encouraged to apply.
Basically, while there's some overlap, an ATS is more about managing candidates after they've applied, and recruitment marketing software is about attracting and engaging candidates before they apply.
Many organisations use both in tandem to create a comprehensive and effective recruitment strategy.
Top 25 recruitment marketing software tools
Without further ado, let’s dive into our favourite recruitment marketing software tools of the moment. This list isn’t necessarily in any order of preference. If there are any tools we missed, please let us know and we’ll consider adding them to the list.
Wonderkind lets you get the right job in front of the best person, at the right time, within budget. Their programmatic job advertising software promises to let you reach the unreachable through beautiful job ads on social media, with a transparent view of costs and ROI.
If you’re looking to turn your text-heavy job ads into fun, eye-catching visuals for socials and publish 1000s of these visually appealing job ads to social media at once, look no further. Features like smart profile recognition and being able to optimise job ad campaigns through A/B testing make trying out Wonderkind a no-brainer.
The tool heavily focuses on talent attraction instead of on talent acquisition and is best used by recruitment marketing agencies, job boards or staffing firms. If you’d like to know what kind of return on investment you can expect with Wonderkind, check out this ROI calculator.
Recruit CRM is recruitment software designed to streamline and simplify the recruitment process for staffing agencies. The platform offers an Applicant Tracking System (ATS) that eliminates the need for manual data entry, allowing recruiters to efficiently manage candidates.
With its Chrome sourcing extension, recruiters can source potential candidates directly from platforms like LinkedIn, Xing, Gmail, and Outlook. The CRM component of the software aids in managing clients, candidates, opportunities, and follow-ups, ensuring improved communication and data-driven decision-making.
The software offers integrations with over 5000+ apps, ensuring a seamless workflow. Additionally, the platform provides 24/7 customer support, ensuring that users have a smooth and hassle-free recruitment experience.
Target audience: Recruitment firms and staffing agencies
Category: Recruitment Software (ATS + CRM)
Jobvite positions itself as a comprehensive solution for talent acquisition, aiming to streamline hiring processes and scale them according to an organisation's needs. Their Evolve Talent Acquisition Suite is an end-to-end platform that integrates seamlessly with a company's existing technology stack.
This suite is designed to enhance the candidate pipeline, accelerate hiring outcomes, and optimise intricate workflows. Jobvite emphasises the importance of delivering exceptional experiences for candidates, recruiters, and hiring managers.
Their platform is designed to reduce the workload on recruiters and ensure alignment within hiring teams. It focuses on providing personalised experiences, building relationships, and promoting an employer's brand.
Target audience: Enterprises and large-scale organisations
Category: Talent Acquisition Software
4. Zoho Recruit
Zoho Recruit is a cloud-based talent acquisition solution designed to cater to the needs of both HR teams and recruitment agencies. This platform combines the functionalities of an Applicant Tracking System (ATS) and a CRM, ensuring a seamless recruitment process from sourcing candidates to preparing them for onboarding.
Zoho Recruit emphasises creating a memorable candidate experience, allowing users to post job listings on over 75 job boards with a single click and instantly share these listings on various social media platforms. The platform also offers advanced analytics to track candidates throughout the hiring stages and optimise the recruitment process.
Automation is another key feature, with custom tools designed to streamline and expedite the hiring process. Zoho Recruit also integrates with Zoho Workerly, a solution for managing contingent labour, and offers over 50 other integrations to ensure compatibility with tools that businesses already use.
Pricing: Free plan available, paid plans start at €30 per month per user
Target audience: HR teams and recruitment agencies
Category: Talent Acquisition Software (ATS + CRM)
TalentReef is a comprehensive talent management platform tailored for location-based, high-volume hourly hiring. The platform is designed to simplify and streamline the hiring process, making it easier for both candidates and hiring managers.
TalentReef offers a range of features, including text recruiting, branded career pages, job boards, applicant tracking, and interview scheduling. For hiring managers, the platform provides tools for onboarding, compliance, reporting, and analytics.
Their software emphasises the importance of employee retention, offering features like employee engagement and self-service tools. The platform's goal is to reduce friction in the hiring process, optimise workflows, and adapt to the ever-changing recruitment landscape.
Target audience: Businesses looking for location-based, high-volume hourly hiring
Category: Talent Management and Recruitment
iCIMS is a talent acquisition platform that offers a suite of tools designed to streamline the recruitment process. The iCIMS Talent Cloud is an all-encompassing solution that provides functionalities to attract, engage, hire, and advance talent.
With tools like their Applicant Tracking System, Career Sites, Candidate Relationship Management, and more, iCIMS aims to supercharge the hiring process, making it more efficient and tailored to the needs of modern businesses.
iCIMS is recognized for its robust functionality, low total cost of ownership, and quick time to value. The platform is designed to cater to various industries, including retail, healthcare, manufacturing, and finance.
Target audience: Businesses across various industries looking to streamline their talent acquisition process
Category: Talent Acquisition Platform
Joveo is an AI-powered integrated sourcing platform designed specifically for recruitment marketing agencies. The platform boasts a suite of tools aimed at optimising the talent sourcing process.
From programmatic job advertising with MOJO Pro to reaching passive candidates through social, search, and display ads with MOJO Social, Joveo covers a broad spectrum of recruitment needs.
The platform also offers solutions like MOJO Career Sites for creating dynamic career sites, MOJO Apply for job application optimisation, and MOJO Engage CRM for candidate engagement. One of Joveo's standout features is its commitment to transparency, ensuring clients know exactly where their budget is being spent.
Target audience: Recruitment marketing agencies, direct employers, staffing agencies, and recruitment process outsourcing firms
Category: AI-Powered Recruitment Marketing
Appcast is a leading recruitment marketing platform that offers a suite of solutions tailored to meet the talent acquisition needs of organisations globally. The platform prides itself on its programmatic technology, which is designed to optimise candidate sourcing.
Appcast's primary offering, AppcastOne, is a unified recruitment marketing platform that combines programmatic, search, social, and traditional media to reach both active and passive candidates across the web.
This platform provides real-time data and insights, enabling organisations to optimise their recruitment marketing strategies and attract more hireable candidates efficiently.
Target audience: Organisations looking to optimise their recruitment marketing strategies
Category: Recruitment Marketing Platform
PandoLogic is a trailblazer in the realm of AI-driven recruitment solutions, offering a suite of tools designed to empower hiring processes with precision and efficiency.
At the heart of PandoLogic's offerings is pandoIQ, a programmatic job advertising platform that intelligently automates job ad placements across a vast network of job sites. This platform is engineered to source candidates more efficiently, ensuring that job listings reach the right candidates at the right time.
PandoLogic's solutions are not just about replicating the recruitment process but enhancing it. With predictive analytics, big data, and proprietary algorithms, the platform makes optimal decisions and budget allocations, all while reducing human biases and errors.
Target audience: Employers seeking efficient and AI-driven recruitment solutions
Category: AI Recruitment Solutions
Radancy is a comprehensive talent acquisition platform designed to optimise the entire candidate journey, from the initial interaction to the final application stage. Their Talent Acquisition Cloud is engineered to maximise ROI, reduce costs, and accelerate the hiring of qualified talent.
The platform offers a range of tools, including Programmatic AdTech for intelligent targeting across channels, automated career sites for enriched job search experiences, an integrated employee referral program, and a CRM that uses targeted audience data to identify and engage the right talent.
It also delivers personalised branded experiences throughout the candidate journey, using user engagement and network intelligence to ensure success. Their results showcase significant reductions in cost per application and time to fill, while also increasing organic hires and reducing paid media spend.
Target audience: Organisations looking to optimise their talent acquisition process and improve ROI
Category: Talent Acquisition Platform
Talroo is a job advertising platform that specialises in attracting essential workforces. The platform is designed to simplify high-volume sourcing by tapping into unique candidate pools.
Talroo offers a range of tools, including profile-driven job advertising with Talroo Pro, hiring event activation, and real-time data insights with Talroo Insights. One of the standout features of Talroo is its ability to reach new candidates that aren't accessible through other platforms.
The platform uses consumer marketing technology to target the most suitable audiences for job listings. Talroo's commitment to innovation is evident in its seamless integration with most Applicant Tracking Systems and HR technology platforms, ensuring a smooth candidate experience.
Pricing: Not specified on the website, TrustRadius mentions prices starting from $149 per month per user
Target audience: Employers and recruiters looking to attract essential workforces
Category: Job Advertising and Recruitment
JobTarget is a prominent player in the recruitment marketing landscape. The platform is designed to help employers and recruitment agencies streamline their hiring process by reaching the right candidates more efficiently.
JobTarget offers a suite of tools that enable users to post job listings across multiple job boards, track the performance of these listings, and optimise their recruitment marketing strategies based on data-driven insights.
The platform's analytics capabilities are particularly noteworthy, providing employers with a clear view of which job boards and strategies are delivering the best results.
Target audience: Employers, recruitment agencies, and HR professionals
Category: Recruitment Marketing Software
Adway is a talent attraction platform that harnesses the power of automation and data to optimise recruitment processes. Their system is designed to target and convert top talent while building Social Talent Pools, offering a seamless blend of e-commerce tactics to tap into the passive candidate market.
The platform provides a premium candidate journey, ensuring better quality candidates are converted with ease.
Adway's suite of tools includes Adway Attract, which automates the creation and distribution of job and employer branding campaigns, Adway Engage for enhancing career page engagement, and Adway Convert to streamline the application experience.
Target audience: Companies looking to optimise their talent acquisition processes using automation and data-driven insights
Category: Talent Attraction Platform
14. Symphony Talent
Symphony Talent is a talent acquisition platform with an ethos revolving around the belief that great companies hire great people. To facilitate this, Symphony Talent offers solutions that cater to the primary concerns of talent acquisition teams.
Their approach is a blend of technology and award-winning creative services, ensuring that clients receive a superior experience throughout the recruitment process.
The platform is dedicated to delivering outcomes that resonate with the goals and aspirations of talent acquisition professionals, ensuring that the hiring process is streamlined, efficient, and effective.
Target audience: Companies and talent acquisition teams seeking a blend of technology and creative services for recruitment
Category: Talent Acquisition and Recruitment
SmartDreamers is a dynamic recruitment marketing ‘operating system’ aiming to revolutionise the talent acquisition landscape. The platform is designed to accelerate talent attraction, enabling companies to hire talent swiftly and build expansive social media talent pools, all while reducing their cost per hire.
SmartDreamers emphasises visibility for passive job-seekers, ensuring that companies can tap into a broader talent pool. One of the standout features is its seamless integration with various ATS systems, unifying all recruitment marketing operations within a single platform.
The platform is built with global enterprises in mind, offering an all-in-one solution that consolidates the fragmented talent acquisition ecosystem.
Target audience: Global enterprises looking to optimise their talent acquisition processes
Category: Recruitment Marketing Operating System
JobAdX is a programmatic job advertising platform designed to help employers reach qualified candidates more effectively. The platform emphasises increasing job advertising ROI, providing advanced job-level analytics, and granting access to a vast network of top job sites.
JobAdX positions itself as a "lightweight tool for heavy-duty job ads," making performance-based job advertising accessible to all employers through its self-serve platform. The platform's core strength lies in its "programmatic lite" approach, which simplifies job advertising, making it an accessible task for hiring teams regardless of their size.
Target audience: Employers seeking to optimise their job advertising efforts and reach qualified candidates
Category: Programmatic Job Advertising Platform
VONQ is a recruitment marketing platform that emphasises simplifying job advertising to attract the most relevant and qualified candidates.
With VONQ, employers can post their job ads on multiple channels globally with a single click, enhancing their reach and visibility. Additionally, VONQ provides analytics tools that offer insights into recruitment performance, enabling companies to refine their job advertising strategies and reduce costs.
VONQ's recruitment marketing software ensures employer branding campaigns target the right audience, maximising success.
Target audience: Employers and organisations looking to optimise their recruitment marketing and job advertising
Category: Recruitment Marketing Platform
OnRecruit is a recruitment data platform dedicated to making recruitment data work for organisations. It offers a holistic approach to recruitment by combining marketing, recruitment, and back-office data, enabling companies to visualise insights, make informed decisions, and achieve their recruitment and business goals.
The platform offers a range of solutions tailored to both recruitment companies and talent acquisition teams. Features include dashboards for data visualisation, connectors for seamless integration, and recruitment marketing tools to enhance visibility and reach.
Pricing: Not explicitly mentioned, but includes set up fee and set monthly fee
Target audience: Recruitment companies and talent acquisition teams
Category: Recruitment Data Platform
Aimwel’s primary focus is on building ad technology that fully automates marketing campaigns, ensuring that recruitment processes are streamlined and efficient. Their technology is not just about automation but also about bringing agility, transparency, and efficiency to the recruitment marketing campaigns.
The platform's innovative media propositions have enabled recruiters to achieve significantly higher applicant numbers, emphasising its effectiveness in the recruitment landscape.
Target audience: Recruitment and staffing industry professionals
Category: Marketplace Advertising Technology
Jobilla is a dynamic Talent Acquisition Solution (TAS) designed to cater to both hiring managers and recruiters. The platform's primary objective is to streamline the recruitment process, enabling businesses to reach, engage, and recruit candidates more efficiently.
This digital recruitment solution offers a unique blend of technology and strategy, aiming to attract passive candidates, reduce recruitment costs, and expedite the hiring process. The platform's approach is candidate-centric, ensuring that job seekers find positions that resonate with their skills and aspirations.
Jobilla places a strong emphasis on brand identity, ensuring that recruitment campaigns are not only effective but also resonate with a company's brand ethos. From conceptualisation to execution, Jobilla promises a swift turnaround, with campaigns designed and ready for approval within 48 hours.
TalentBait offers a fresh approach to recruitment, harnessing the power of social media to connect employers with potential candidates. The platform's core proposition is its ability to effortlessly launch successful social media recruiting campaigns.
By leveraging TalentBait, companies can easily and cost-effectively advertise their open positions on various social media channels, targeting the most suitable candidates.
The platform's strength lies in its combination of artificial intelligence and captivating visuals, ensuring that job advertisements not only reach but also resonate with top-tier candidates.
Target audience: Companies and recruiters seeking to harness the power of social media for recruitment
Category: Social Media Recruiting Service
HeyJobs is more of a job search platform than real recruitment marketing software, but we still wanted to give it a mention. It aims to simplify the process of finding the perfect job opportunity.
Whether you're dissatisfied with your current role, seeking a higher salary, or just eager to explore new avenues, HeyJobs provides a user-friendly platform to browse and apply for jobs.
With a focus on the German job market, HeyJobs boasts thousands of job openings spanning various industries. Their mission is clear: to ensure that everyone, irrespective of their industry or background, finds a job that brings them satisfaction and joy.
HeyJobs positions itself as a straightforward alternative for all job seekers, eliminating the complexities often associated with traditional job search platforms. With its quick application process and extensive job listings, HeyJobs is a go-to solution for those seeking employment in Germany.
Target audience: Job seekers in Germany across various industries and backgrounds
Category: Job Search and Recruitment
In the realm of talent operating systems, Beamery stands out as a pioneer. The platform is designed to help companies attract, engage, and retain top talent, transforming the way businesses approach talent acquisition and management.
By integrating CRM, marketing automation, and a powerful suite of tools, Beamery offers a comprehensive solution for companies to build meaningful relationships with candidates and employees alike.
Beyond just a recruitment tool, Beamery aims to redefine the talent experience. Their platform provides insights that empower companies to make data-driven decisions, ensuring they hire the best fit for their needs.
Target audience: Companies looking to transform their talent acquisition and management
Category: Talent Operating System
Phenom is a cutting-edge talent experience platform that utilises AI to revolutionise the way companies hire, develop, and retain talent. With a mission to optimise every talent moment, Phenom provides a comprehensive suite of tools that cater to candidates, employees, recruiters, managers, and HR professionals.
Phenom's AI capabilities bring a level of personalisation and automation that transforms the talent experience. Whether it's helping candidates find the best-fit jobs or aiding employees in developing their skills, Phenom provides a holistic solution.
Target audience: Companies and HR professionals seeking an AI-powered talent experience platform
Category: Talent Experience Platform
SmartRecruiters is a comprehensive Talent Acquisition Suite designed to transform the traditional recruitment process into a high-powered marketing and sales mechanism.
Recognising the limitations of conventional Applicant Tracking Systems (ATS), SmartRecruiters offers a solution that emphasises hiring manager engagement, team collaboration, and genuine integration with recruiting services.
The platform offers a range of products, from job advertising software and career site software to recruitment CRM and AI recruiting solutions. SmartRecruiters' approach is holistic, ensuring that all aspects of the recruitment journey are optimised.
Pricing: Pricing depends on your customised bundle and how many employees you have
Target audience: Companies and HR professionals seeking a modern talent acquisition solution
Category: Talent Acquisition Suite
How to select the right recruitment marketing platform for your business?
The list above is rather long and indicates how many options you have when looking for a suitable recruitment marketing software platform. To be honest, which platform is best suitable for your business really depends on a lot of factors.
What are your goals, how much can you spend on ads, how many user seats will you need, etc. Speaking of ad spend, here at Wonderkind, we built a ROAS calculator that will show you how much return on ad spend you can expect when you start using our recruitment marketing software. We suggest you check it out.
In the meantime, we hope the above list of platforms has given you enough information to help you move forward in your search for the perfect recruitment marketing tool. If there are any tools you think we should add, let us know. And don’t forget to book a demo of Wonderkind, we’d love to show you around.
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