Industry Insights

Turn Job Data Into Recruitment Performance

· 5 min read

In your Road to Candidates, after capturing your jobs, the next critical step is Job Analysis—transforming raw job data into smart decisions and high-performing campaigns.

🎯 Profile Matching via Job Title & Description

Accurate fields like <title>, <category>, and <description> in your XML do more than organize your jobs—they fuel Wonderkind’s algorithm to ensure you’re reaching the right candidates at the right time.

Here’s how it works:

  • Every job is matched against over 1,000 occupational profiles and sub-groups.

  • This matching helps us distribute your ads to the most relevant audience, improving ad efficiency and application quality.

  • Example: A job titled “Nurse, Amsterdam, LUMC” is instantly recognized and matched to candidates with nursing credentials in the Amsterdam area.

Result: Your ads reach talent that’s not only interested—but qualified and ready to apply.

🖼️ Serve the Right Creatives Automatically

Once the role is matched to a profile, Wonderkind uses that information to dynamically tailor the creative content.

What this means:

  • Image and ad copy auto-personalize based on the job category.

  • Example: A tagged healthcare role triggers visuals and language specific to the nursing profession—boosting engagement and click-throughs.

This ensures each ad not only reaches the right people, but also speaks their language.

📊 Prioritize What Matters: Filter & Promote Impactful Roles

Not all jobs are equal in urgency or value. With job analysis and segmentation, you can prioritize the roles that matter most.

Use custom filters like:

  • Job Title

  • Category

  • Location

  • Company

  • Language

  • Reference Number

  • Budget

to build targeted job lists for promotion.

Use cases:

  • Promote hard-to-fill roles in competitive markets

  • Highlight high-priority clients with SLAs or deadlines

  • Allocate more budget to strategic hires or urgent campaigns

✅ Why Job Analysis Matters

With smarter job tagging and filtering, you’ll:

  • Reach the right audience, faster

  • Automatically deliver personalized content per role

  • Focus efforts (and budget) on the jobs that move the needle

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