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Talent Attraction has taken the world by storm. The pandemic has accelerated the long-overdue transition of an employer-centric workforce to a talent-centric marketplace: Working from home and remote-first jobs have become the new normal.
In this article, we will show you why the paradigm has shifted from Talent Acquisition towards Talent Attraction – and how you can stay relevant for today’s top talent.
Let’s first look at the key movements that drive today’s workforce.
The 4 key trending drivers for today’s workforce
Remote work and Work From Home (WFH)
We could already see this trend growing in popularity before the pandemic, with market leaders like GitHub, Slack, and Twitter adopting a remote-first working culture.
With most companies being forced to embrace Working From Home, Pandora’s box has opened – and it won’t close again.
Employers and employees alike have become aware of the fact that WFH is indeed an option, and that it has many benefits. More flexibility and a better Work-Life-Balance for the employee, and less expenses for office space for the employer.
We will see more remote first models and mixed models in the future, and this change is here to stay.
Purpose and Social Impact
Studies have shown that feeling meaningful in your job leads to a sense of belonging and can become a competitive advantage.
Employees who feel like they contribute to a bigger picture feel more dedicated – and it shows.
Today’s talent expects more than just an employee-employer relationship: With their daily work, they want to contribute to a bigger picture, and, in the long run, a better world.
The generational shift is accelerating – and Zoom-calls are the new normal. Traditional media outlets play less and less of a role in media consumption, and this reflects in the candidate’s journey, too.
War on Talent
Have you tried hiring in 2021? It’s hard! Filling specialized roles has become even more difficult in a world where everyone can work from anywhere. Just posting a job and praying that the right person will see it will lead straight to failure.
Not finding the right talent for the right position is the single biggest risk in maintaining and scaling an organization – and impossible to solve without a strong Talent Attraction strategy.
The 4 steps to embracing Talent Attraction
Talent Attraction is the solution to master these dramatic shifts in today’s workforce. And there are 6 steps to follow in order to establish a talent-centric organization.
Embrace new media consumption patterns
No future employee wants to fill out a long-form CV, when all the necessary information is available on LinkedIn and social media. The first step for an application has to be fast and seamless, and never leave the candidate in the dark.
It’s vital to set up a recruitment funnel that works like a modern marketing engine – from collecting the lead, to converting her.
Transparency and inclusion are now table stakes
While being a transparent and inclusive company used to be a differentiating factor, it’s a given today. Glassdoor, LinkedIn, and other social media channels will create transparency, if you want it or not.