Wonderkind’s Mix-and-Match Framework

Job Distribution with Wonderkind’s Mix-and-Match Framework

Automatically distribute job ads across the preferred platforms of Next-Gen talent using the Mix-and-Match Framework. This strategic approach combines the strengths of our three core ad products—Dynamic Ads, Single Jobs, and Direct Apply—to help you optimize reach, reduce cost per hire, and maintain continuous visibility.

🧩 What is the Mix-and-Match Framework?

The Mix-and-Match Framework recommends using:

• Dynamic Ads as your always-on engine
• Single Job Ads ads to boost priority or hard-to-fill roles
• Direct Apply for roles with low conversion or poor apply processes

This flexible setup allows you to stay live with all jobs while making data-driven decisions about where to focus your performance budget.

💡 Implementation Example

Here's how a typical campaign mix might look:

1. ‍Dynamic Ads - All jobs (always-on distribution)‍
2. Single Job Ads - High CPA, hard-to-fill, or low inflow roles‍
3. Direct Apply - Roles with poor application processes or complex ATS flows

In practice, you’ll run:

• A continuous Dynamic Ads campaign featuring all open roles
• Single Job bursts to boost urgent vacancies
• Direct Apply when the drop-off rate in the ATS is too high

This layered approach ensures that every job has visibility, while high-priority ones get extra attention.

🎯 Targeted Boosts with Single Job Ads & Direct Apply

Once your Dynamic Ads campaign is live, layer in additional ad types:

Single Job Ads

Use for:

• Priority roles with slow inflow
• High-value or hard-to-fill vacancies
• Clients with tight SLAs

These give full control over creative and spend, letting you push when and where it matters most.

Direct Apply

Use when:

• The application process is long or broken
• There's high drop-off in ATS platforms
• A smoother, in-platform apply experience is needed

Direct Apply simplifies the user journey and increases completion rates.

🌟 Benefits of the Mix-and-Match Strategy

• Performance-Based Optimization: Dynamically shift budget and creatives toward what works.
• Constant Visibility: Always-on campaigns ensure every role is live, every day.
• Strategic Flexibility: Adapt campaigns to your business needs—whether SLA compliance, budget control, or difficult hiring markets.

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