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Published on
February 2, 2024

Unpacking talent scarcity with Randstad: 3 key takeaways

In this article, we unpack a recent report by Randstad on talent scarcity and give you our 3 key takeaways.

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Talent scarcity is a serious issue. Randstad, a Dutch multinational specialising in human resource services for temporary and permanent jobs, recently published an extensive report on the topic.

Below, we'll unpack this report on talent scarcity, giving you our 3 key takeaways and more. But before we get to our analysis, let’s quickly jog your memory on the topic of talent scarcity.

What is talent scarcity anyway?

Talent scarcity happens when there are more jobs requiring certain skills than there are people who have those skills available for work. This issue, also called a talent shortage, is a major problem for employers around the world trying to hire the right people. 

A recent study by Manpowergroup showed that almost 80% of employers worldwide are struggling to find the skilled workers they need in 2023. This problem has grown slightly worse compared to last year and is more than twice as bad as it was in 2015.

The effects of talent shortage

When there isn't enough staff, costs rise, businesses might grow more slowly, and some might even have to shut down completely. We could also see an increase of reliance on automation, businesses might see an increase in employee turnover.

And then there's the risk of operations becoming less efficient, due to overburdened and overworked employees.

1. Increased costs

The challenge in securing skilled employees frequently leads employers to depend on interim solutions like hiring temporary personnel or engaging staffing firms. These measures, while necessary, can substantially raise labour costs, thereby impacting an organisation's profitability and competitive edge. 

2. Impeded growth and innovation

Without the necessary talent, companies may struggle to innovate and grow. Talent shortages can limit an organisation's ability to execute new projects, expand into new markets, or adopt new technologies.

3. Operational inefficiencies

A lack of skilled workers can lead to operational challenges. Existing staff may be overburdened, or tasks may be performed by less qualified individuals, affecting productivity and quality of work.

And what’s with this talent crunch?

‘Talent crunch’ is when a big gap arises between the number of skilled workers companies want to hire and the number of people actually available with those skills.

This problem can happen in different areas or industries, especially when new technologies pop up, or when what customers want starts to change, leading to a demand for new kinds of skills. 

For companies, this means it can get really expensive and time-consuming to find the right employees, it might slow down their work, and it can even stop them from innovating or achieving the amount of growth they initially aimed for.

Unpacking talent scarcity: Randstad’s report summarised

Randstad’s latest report on the topic ‘Understanding Talent Scarcity’ outlines 10 trends that will help you understand talent shortages. Let’s look at the 5 most important points from this report.

Ageing workforce

A significant trend affecting the global labour market is the ageing population, particularly in industrialised countries. This demographic shift leads to a decline in the working-age population and an increase in retirees, intensifying talent scarcity.

Sector-specific impact

Different sectors are experiencing varied effects of an ageing workforce. Sectors requiring intense physical labour or specialised skills face more acute challenges in replacing retiring workers. Healthcare, business services, and information services are among the most affected sectors.

Global variations in workforce trends

While some countries are facing a decrease in their working-age population, others, like the United States, Canada, and Australia, maintain slow but positive growth due to immigration policies.

Labour market resilience and challenges

Despite economic downturns, unemployment rates remain low in many countries, indicating persistent talent scarcity. This scarcity is particularly evident in roles requiring specialised skills, where demand outpaces supply.

Long-term economic impact

The ongoing talent scarcity poses significant challenges for long-term economic growth and innovation, with implications for employers, policymakers, and the global economy.

Wonderkind’s 3 key takeaways from the report

Here at Wonderkind, we care about the future of talent. We hope to inspire millions of job seekers to find the positions of their dreams. Solving talent scarcity is part of our DNA, basically. Which is why we’d like to bring you our key takeaways from the Randstad report.

1. Embracing a proactive recruitment approach

The report's insights stress the need for a more proactive and innovative approach to recruitment. Given the ageing workforce and the scarcity of talent, it's crucial for firms to not just wait for candidates to come to them but to actively reach out and engage potential candidates, tapping into both active and passive talent pools.

2. Addressing sector-specific talent needs

The varying impact of talent scarcity across different sectors (e.g. healthcare and business services) underscores the importance of a tailored recruitment strategy.

Recognising the unique challenges and needs of each sector is essential to effectively attract and retain the right talent, especially in sectors most impacted by the ageing workforce.

3. Adapting to changing labour market conditions

The report underscores the labour market's resilience amidst shifting demographics and economic dynamics. However, it's crucial to note a broader change: today's media consumption is increasingly fast-paced and visual, primarily driven by video content. 

Traditional job platforms, often not in sync with these trends, may fail to engage modern job seekers effectively. From Wonderkind's perspective, recruitment strategies need to be dynamic, adaptable, and aligned with these media consumption behaviours. 

Incorporating engaging, video-centric content into job advertising can better capture the attention of potential candidates, ensuring that recruitment efforts resonate with the contemporary, fast-paced lifestyle and preferences of the modern workforce.

How Wonderkind’s talent attraction tech can overcome talent scarcity

Wonderkind's talent attraction technology presents a revolutionary approach to overcoming talent scarcity by harnessing the power of targeted, audio-visual job advertisements. Here's how it addresses the challenges of talent scarcity:

1. Reaching passive candidates

Wonderkind's technology goes beyond traditional job boards by placing job ads in the spaces where potential candidates already spend their time, such as social media platforms and other non-job-related websites. 

This approach allows companies to reach passive candidates who may not be actively searching for jobs but are open to new opportunities.

2. Engaging content

With a shift in media consumption favouring fast, visual content, Wonderkind's emphasis on audio-visual job ads aligns perfectly with contemporary user behaviour. This makes the job ads more engaging and likely to capture the attention of top talent.

Wonderkind's talent attraction tech let's you run job ads at scale

3. Scalability and efficiency

Wonderkind's technology automates the distribution of job ads at scale, saving companies from the manual effort involved in traditional recruitment processes. This efficiency is crucial in a tight labour market where speed and reach can make a significant difference.

Want to learn more about our Talent Attraction Technology?

Make more placements while keeping a clear overview of costs and ROI.