Advanced XML: Unlocking Performance on your Road to Candidates

While Standard XML (e.g. Indeed XML) offers a fast and easy way to upload job content, Advanced XML provides significantly more control, flexibility, and performance. It’s the best choice for organizations that want their job ads to perform better, convert more efficiently, and reduce cost per hire.

Table of contents

Why use lead form ads?
A Step-by-Step Guide on Setting Up Your Lead Form

Step 1: Set Clear Goals and KPIs
Step 2: Choose the Right Platform
Step 3: Create a Compelling Offer
Step 4: Design a Simple and Mobile-Friendly Lead Form
Step 5: Craft Engaging Visuals and Copy
Step 6: Target the Right Audience
Step 7: Optimize and A/B Test Your Ads
Step 8: Follow Up WIth Candidates Quickly

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Why Use Advanced XML?

While Standard XML (e.g. Indeed XML) offers a fast and easy way to upload job content, Advanced XML provides significantly more control, flexibility, and performance. It’s the best choice for organizations that want their job ads to perform better, convert more efficiently, and reduce cost per hire.

Advanced XML enhances your job feed with rich data and campaign-level controls. This empowers you to run high-performing, data-driven recruitment campaigns directly through Wonderkind.

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Richer Branding & Candidate Experience

With Advanced XML, your job ads become visually engaging and tailored to your brand identity—helping them stand out in competitive job markets.

The first step in your Road to Candidates is getting job content into the Talent Attraction platform. The quality of your job feed directly impacts your campaign’s ability to attract, engage, and convert top talent.

🖼️ Employer Branding with Images

Use the <image> field to include:

Company logos
Branded visuals
Header or banner images

Benefits:

Boost brand visibility
Increase ad professionalism
Improve click-through rates through visual impact

✍️ Smarter Ad Copy Through Structured Data

Advanced XML supports both standard and advanced job attributes, allowing Wonderkind’s platform to generate high-converting ad copy automatically.

Required fields:

<title>
<company>
<location>

Enhanced fields:

<salary>, <benefits> — Attract more candidates
<education>, <experience> — Qualify applicants upfront

Result: More relevant traffic and higher-quality applications.

📍 Precise Geo-Targeting

Granular location fields like:

<location>
<country>
<postal_code>
<street_address>

Enable highly localized job ad targeting. This improves:

Campaign precision
Relevance to local job seekers
Performance in specific geographic areas

💰 Built-in Budget & Performance Controls

Advanced XML enables smarter use of your recruitment budget through job-level bidding options:

<budget> — Set a max spend per job
<cpc_cap> — (Coming Soon) Cap your cost-per-click
<cpa_cap> — (Coming Soon) Cap your cost-per-application
<clicks_cap> — (Coming Soon) Auto-pause ads after a click threshold

Benefit: More control over ROI and ad efficiency, especially when managing large-scale or programmatic hiring campaigns.

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Why This Matters for You

If you're a talent acquisition leader, recruitment marketer, or HR tech stakeholder looking to:

Drive better results from your job ads
Improve ad personalization and branding
Use data to lower your cost per hire

…then Advanced XML is your foundation for success.

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