How PreZero Expands Their Candidate Pool Through Strategic High-Traffic Campaigns

Introduction

PreZero is on a bold mission to reduce waste and shape a more sustainable planet. But visionary goals demand visionary teams. To drive innovation and operational success across its European operations, PreZero needs more than just talent - it needs the right talent: individuals who are passionate, skilled, and aligned with its environmental values.

Building this workforce requires a recruitment strategy that not only reaches but resonates with modern candidates, especially in industries like logistics, where attracting next-generation talent remains a significant challenge.

Challenges

• Candidate Pipeline shortage: the logistics sector faces a critical talent shortage. An aging workforce, coupled with a lack of younger candidates entering the field, has created a shrinking pipeline. Research shows that younger generations often view logistics roles as physically demanding with limited career appeal, making them harder to engage.
• Reaching Next-Gen Talent: for PreZero, attracting skilled, next-generation talent is a priority. Yet, traditional job boards often fail to reach these candidates - many of whom are passive job seekers scrolling through social media rather than actively browsing job boards.
• Time-intensive job distribution - with over 10,000 employees and job openings across more than 10 countries, manually localizing and distributing job ads was a time-consuming burden. Language adjustments, platform selection, and campaign set-up required extensive effort from internal teams.

Wonderkind’s Solution: Precision at Scale

To meet these challenges, Wonderkind launched Single Job Ad Campaigns for PreZero - designed to maximize reach, efficiency, and conversion. This strategy ensured every euro spent worked harder by targeting the right talent, in the right place, at the right time.

Here’s how PreZero benefited:

1. Streamlined job ad creation & localization
Wonderkind’s platform enabled automated ad creation in the local language (Dutch, in this case), reducing manual workload while ensuring culturally relevant messaging tailored to each role.

2. Reaching passive & hard-to-find candidates
Local truck drivers that are typically hard to engage were reached through targeted social media campaigns. Unlike traditional job boards, Wonderkind’s strategy tapped into passive talent pools where these candidates actually spend time online.

3. Attracting purpose-driven, Next-Gen talent
By highlighting PreZero’s environmental mission and the meaningful impact of logistics roles, Wonderkind’s campaigns reframed perceptions. Data-driven targeting ensured that only the most relevant, values-aligned candidates engaged with the ads.

4. Saving time, gaining efficiency
With automation at the core, PreZero’s team dramatically reduced time spent on ad management, freeing up internal resources to focus on strategic initiatives and human engagement.

Conclusion

PreZero’s vision for a cleaner, greener future depends on the people behind the mission. By partnering with Wonderkind, PreZero transformed its recruitment approach - building a scalable, data-driven system that delivers real results.

This collaboration not only helped PreZero fill roles faster and smarter, it aligned hiring strategy with company values, ensuring every new hire contributes to long-term sustainability goals.

Wonderkind empowered PreZero to focus on what truly matters: innovating for a zero-waste future, with a workforce that shares the same purpose.

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