Why social clicks stay clicks.
The ad was built for a feed, the apply flow was not
A thumb-stopping ad on TikTok leads to a careers site form built for a desktop. The interest the ad earned is gone by the second screen.
One tap apply lets everyone through
Social platforms make applying effortless, which is the point, and also the problem. Nothing in a one tap flow asks whether the person can work the shift or holds the licence.
Targeting reaches people, it does not qualify them
Audience settings find people who look like your hires. They cannot ask whether someone is available, willing to commute or wants the job, so the pile is sorted by hand.
Make social deliver candidates.
Ads built for the feed, from your vacancy
Wonderkind renders your vacancy as on-brand job ads in the formats TikTok, Instagram and Facebook need, and runs them alongside Google search, display and 600+ job boards from one feed. Nobody designs a vertical video or resizes a square by hand.
Learn moreQualifying questions inside the apply flow
One tap opens a short mobile flow with your questions on intent, fit and availability, and the same questions run inside social quick apply. The people who cannot work the shift never reach your shortlist.
Learn moreSocial candidates, interview-ready
Qualified candidates from social land on your Wonderkind board with their answers and the channel attached. You send them to your ATS and see exactly what social delivered.
Learn moreFrom social noise to social candidates.
- ×A boosted post or a quick campaign in the ad manager
- ×Clicks land on a long careers site form, or a one tap apply
- ×Applications arrive unscreened and are sorted by hand
- ×Social gets written off as a channel that does not convert
Quality applications from social.
Questions about social job ads.
Because social makes applying effortless and nothing in that flow qualifies anyone. A one tap apply lets everyone through, a long careers site form loses the people who had other options, and either way the pile is sorted by hand afterwards. Screening at the moment of applying is what turns clicks into candidates.