How to attract better candidates as a job board

This won't come as a surprise, but we're in a job market led by the candidates. They have an abundance of choices in front of them as businesses struggle to fill their open positions. This new talent-centric market structure means that job boards can't just sit back and wait for the active candidates to come to them.

The problem for job boards today

Most job boards still use traditional methods of attracting and engaging candidates. They'll wait for candidates to come to their job board to view the vacancies, as they have done for years. But unemployment rates have dipped below 4% in many markets. As a result, job boards are getting very few replies to their vacancies, and the candidates that apply are low quality.

Traffic to job boards has been declining for years, partly due to jobs appearing on social networks such as Facebook, LinkedIn and Twitter, or on job aggregators like Indeed or Monster. The candidate you want is the passive candidate: someone who is not necessarily looking for work. They are top performers that help companies grow. This group constitutes 70% of the entire candidate pool.

The answer: switch it around!

Attracting talent today requires a talent-centric approach. Passive candidates will only engage and truly feel heard when their hopes and dreams are spoken to. This is also where employer branding comes in. If a company has a clearly defined identity then it'll have an immeasurable advantage over companies that don't.

Meet candidates where they are

One way to go the extra mile is to include other channels to attract candidates to your website. The use of social media ads is a great way to activate and engage passive candidates and bring traffic in. According to CareerArc, 96% of candidates use social media when looking for a job.

So, what are you waiting for?

Wonderkind's Talent Attraction Technology takes all of this out of your hands! We help job boards grow and thrive, with our technology that automates the entire process of creating and running social media ad campaigns. Instead of only attracting the 30% active candidates, our technology allows job boards to engage with 100% of the market.