How ProcessJobs Attracts High-Quality Candidates for Hard-to-Fill Roles by Diversifying beyond Job Boards and Using Dynamic Ads on Social Media

Introduction

In a tough hiring market, job boards alone aren’t enough - especially when great candidates aren’t actively searching. ProcessJobs, a recruitment marketing agency for the manufacturing sector, faced this exact challenge while filling roles like process operators and heavy technicians.

Rather than settle for traditional methods with limited results, ProcessJobs made a bold and strategic shift. They partnered with Wonderkind and embraced dynamic social media advertising. The result? Reaching passive candidates, getting applicants for hard-to-fill roles, all while saving time and staying under cost-per-intake goals.

Challenges

ProcessJobs faced several common recruitment challenges that limited efficiency and scalability:

• Hard-to-fill vacancies in the manufacturing sector, especially for specialized roles like process operators and heavy technicians‍
• Over-reliance on traditional job boards, which limited job ad reach‍
• Difficulty reaching passive candidates who were qualified but not actively searching for jobs‍
• A lot of time spent manually setting up campaigns, including designing images manually, writing job copy, and uploading ads one by one

Objective: laser-focusing on candidate quality

With high standards for candidate quality, ProcessJobs had a specific request for Wonderkind. While they wanted to get the job out to more potential candidates and get more clicks, their priority were qualified applicants:

To be honest, before Wonderkind, we haven’t worked with XML and we were a bit unsure about the quality of applicants we would get in. We didn’t expect it to be so good

Wonderkind’s Magic

To help ProcessJobs overcome their recruitment challenges, Wonderkind delivered a comprehensive, tech-powered solution designed to attract qualified talent efficiently:

• Dynamic Ads: Leveraging Dynamic Ads allowed ProcessJobs to tailor visuals and messaging by job category (e.g., food or chemical operators), reaching the right audience with the right creative at scale, resulting in qualified candidates for hard-to-fill roles.
  
• Cost-Effective Performance: Wonderkind kept the Cost Per Intake (CPI) under ProcessJobs’ target of €250, while improving lead quality and tracking performance with clear KPIs.
  
• Time Savings: The automation and ease of use saved at least two full workdays per week, giving the team more time to focus on strategic recruitment and internal hiring efforts.

• Proactive Customer Support: Wonderkind’s Customer Success team worked side by side with ProcessJobs to optimize all campaigns for even better performance, provide strategic input, and offer hands-on platform guidance.‍
• Overlay Ads: With branded, professional visuals generated directly on the platform, there was no need for external tools like Canva, saving time while maintaining consistency.

Conclusion

ProcessJobs proves that the key to modern recruitment isn’t just about reaching more people - it’s about reaching the right people, in the right place, with the right message. By moving beyond job boards and tapping into social platforms using Wonderkind’s Dynamic Ads, they’ve significantly improved applicant volume while not compromising on quality and saved two full working days each week.

With Wonderkind, ProcessJobs turned a manual, time-consuming process into a scalable, high-performing system - one that not only meets their KPI of a €250 CPI, but also delights their team with consistent support and smart automation. This partnership highlights what’s possible when innovation and strategic mindset meets execution in recruitment marketing.